I am two years late to Ryan Holiday's publication"Trust Me, I am working". Never much of a PR person, I learned quickly from his nonfictional accounts of becoming a"media manipulator" that marketing can be everything once you've built a fantastic item. Since I must return the publication by 12/20 into the San Diego Public Library, I figured this is a great time to write my notes down as a blog article. Quotes from"Trust Me, I am working" "Social media is not a set of resources to allow individuals to communicate with people. It's a set of embedding mechanisms to allow technologies to use humans to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a global, human-enslaving AI, you're somewhat more valuable. You are part of the shifting circuitry" -Venkatesh Rao (Entrepreneur in residence at Xerox) "It's a prime example of the feminist blogosphere's tendency to tap in the market force of what I've come to consider as"outrage planet" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted websites like Jezebel as well, to a lesser level, Slate's very own XX Factor and Salon's Broadsheet. They are ignited by writers that are compelling readers to feel what the authors assert is righteously indignant anger but that is really just petty jealousy, cleverly marketed as feminism. These firestorms are fantastic for page-view-pimping bloggy enterprise." -Emily Gould out of Slate.com "Businesses should expect a full scale, organized attack from critics. One that will simultaneously overrun blog remarks, Facebook fan pages, and an onslaught of blogs, leading to mainstream press allure. Begin by creating a social media disasters plan and developing inner fire drills to expect what could happen." -Jeremiah Owyang "Our selves are the home where we live; they are our information, our personalities, our experience, our types of artwork, our very experience." Practice Advice from the Novel Control your Wikipedia page (use any press mention from blogs or traditional media) Study the best stories and you will notice a pattern: the top stories all polarize poeple. If you make it endanger people's 3 Bs -- behaviour, belief, or belongings -- you get a massive virus-like dispersion Write stuff bloggers can post immediately without any work. Feed them their own lies"help them trick their readers" Loaded headlines are popular Silence on blogs is the worst. Faking leaks with email editor (from different sources) can work if You've Got the right contacts Media historian W.J. Cfambell once recognized the distinguishing mark of yellow journalism as follows: Prominent headlines that cried jak zacząć rozmowę z dziewczyną przykłady excitement concerning utlimately unimportant news Lavish use of images (often of little significance ) Imposters, frauds, and faked interviews Color comics and a big, thick Sunday nutritional supplement Ostentatious support of this underdog causes Utilization of anonymous sources Prominent policy of high society and occasions Concepts in the publication Ongoing Narrative /Iterative Reporting -harm is already done, there is no anything. Iterative reporting is bullshit, people treat information headlines as"cultural fact", the damage is already done, even it it is a baseless accusation. Faking escapes with email editor (from different sources) By way of instance, each picture is not the same load screen = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated blindly on pageviews, but in the longterm, user trust will be significant. Meanwhile, irresponsible bloggers are making millions from sensationalizing untrue stories. Snark -- mortal weapon (humor in its own dark form. Another online example: Hot Chicks using Douchebags All that happens -> All that is known by media --All that's newsworthy ->All that is printed as news -> All that spreads. This is the systematic restricting of this information seen by the public My Action List / Courses in the Novel Blogs hold a lot of power The right contacts at the right sites in a certain industry hold tons of sway. Example: Apple statements Building a new website with high viral traction (but with the right user metrics in your mind ) may take off fast. Websites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from others, organized in a digestible way that consumers can quickly disperse. Millions of dollars are made this way while resources are never credited. There has to be a means to do both. There is a need for a reputable news source, or an industry specific source that does not pander to"mass hysteria". Example: refinery29.com
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