I'm 2 years to Ryan Holiday's publication"Trust Me, I'm Lying". Never much of a PR person, I learned quickly out of his nonfictional account of being a"media manipulator" that marketing can be everything once you have built a great product. Since I must return the publication by 12/20 into the San Diego Public Library, I figured this is a great time to write down my notes as a blog article. Quotes in"Trust Me, I am Lying" "We play with their own rules long enough and it becomes our match" -- "Social networking isn't a set of tools to permit individuals to communicate with people. It is a pair of embedding mechanisms to allow technologies to use humans to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a global, human-enslaving AI, you are slightly more precious. You Are a Part of the switching circuitry" -Venkatesh Rao (Entrepreneur in residence at Xerox) "it is a prime example of the feminist blogosphere's tendency to tap into the industry force of what I have begun to think of as"outrage world" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted blogs like Jezebel and also, to a lesser degree, Slate's very own XX Factor and Salon's Broadsheet. They are ignited by authors who are pushing readers to feel what the authors claim is righteously indignant rage but which is really only petty jealousy, cleverly marketed as feminism. These firestorms are fantastic for page-view-pimping bloggy business." -Emily Gould out of Slate.com "Businesses should expect a full scale, organized attack from critics. One that will concurrently overrun blog remarks, Facebook fan pages, along with an onslaught of sites, leading to mainstream press allure. Begin by creating a social media disasters plan and developing internal fire drills to expect what could happen." "Our illusions are the house in which we live; they're our news, our personalities, our experience, our forms of artwork, our really experience." Exercise Advice in the Book Control your Wikipedia page (use any press mention from blogs or traditional media) Examine the top stories and you will see a pattern: the best stories all polarize poeple. If you create it endanger people's 3 Bs -- behaviour, belief, or possessions -- you receive a massive virus-like dispersion Compose stuff bloggers can post right away without any work. Feed them their very own lies"help them trick their subscribers" Silence on co napisać do dziewczyny jeśli nie odpisuje blogs is your worst. Faking escapes with email editor (from various sources) can operate if You've Got the Ideal contacts Prominent headlines that cried excitement concerning utlimately unimportant news Lavish use of pictures (often of little relevance) Imposters, frauds, and faked interviews Shade comics and a big, thick Sunday nutritional supplement Ostentatious support of this underdog causes Use of anonymous sources Prominent policy of high society and events Concepts in the publication Ongoing Narrative /Iterative Reporting -harm is already done, there's no anything. Iterative reporting is bullshit, folks treat information headlines as"cultural fact", the damage is already done, even it it is a baseless accusation. Faking escapes with email editor (from various sources) For example, each image is not the same load screen = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are focused blindly on pageviews, but in the long term, consumer trust will be important. Meanwhile, reckless bloggers are making countless sensationalizing untrue stories. Snark -- mortal weapon (humor in its dark form. Example = "Your Daily Douchebag: John Mayer Edition". Another online example: Hot Chicks with Douchebags All that happens -> All that's understood by media --All that is newsworthy ->All that is printed as news -> All that spreads. This really is the systematic restricting of this data seen by the public My Action List / Lessons from the Novel Headlines matter Blogs hold a Good Deal of power The right contacts at the ideal blogs in a specific sector hold lots of influence. Example: Apple statements Building a brand new site with high viral grip (but with the ideal user metrics in mind) may take off fast. Websites like Watch Mojo, Ebaumsworld, Break.com, ride the tide of copying content from other people, organized in a digestible manner that users can quickly disperse. Millions of dollars are created this way while sources are never credited. There must be a way to do both. There is a demand for a respectable news source, or an industry specific source that does not pander to"mass hysteria". Case in point: refinery29.com
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