I am 2 years to Ryan Holiday's book"Trust Me, I'm Lying". Never much of a PR person, I learned quickly from his nonfictional accounts of becoming a"media manipulator" that advertising can be everything once you have assembled a fantastic item. Since I have to return the publication by 12/20 to the San Diego Public Library, I figured this is a good time to write down my notes as a blog post. Quotes in"Trust Me, I am working" "Social networking is not a set of resources to permit individuals to communicate with humans. It's a pair of embedding mechanisms to permit technologies to use humans to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a global, human-enslaving AI, you're slightly more precious. You Are a Part of the shifting circuitry" -Venkatesh Rao (Entrepreneur in residence at Xerox) "It's a prime example of the feminist blogosphere's tendency to tap in the market force of what I've come to consider as"outrage world" -- the regularly occurring firestorms stirred up on mainstream, for-profit, woman-targeted blogs such as Jezebel as well, to a lesser degree, Slate's very own XX Factor and Salon's Broadsheet. They're triggered by writers who are compelling readers to sense what the writers assert is righteously indignant anger but that is really only petty jealousy, cleverly promoted as feminism. These firestorms are great for page-view-pimping bloggy enterprise." "Businesses should expect a full scale, organized attack from critics. One that will concurrently overrun blog comments, Facebook fan pages, and an onslaught of sites, resulting in mainstream media appeal. Start by creating a social networking disasters plan and growing inner fire drills to expect what would happen." -Jeremiah Owyang "Our illusions are the home in which we live; they're our information, our heroes, our experience, our forms of artwork, our really experience." Practice Advice in the Novel Control your Wikipedia page (use any media mention from blogs or conventional media) Examine the best stories and you will see a pattern: the best stories all polarize poeple. If you create it endanger people's 3 Bs -- behaviour, belief, or belongings -- you get a huge virus-like dispersion Compose stuff bloggers can post right away with no work. Feed them their very own lies"help them trick their readers" Loaded headlines are popular Silence on sites is your worst. Faking escapes with email editor (from various sources) can work if you have the Ideal contacts Prominent headlines that cried excitement about utlimately unimportant news Lavish use of pictures (often of little relevance) Shade comics plus a big, thick Sunday supplement Ostentatious support of the underdog causes Use of anonymous sources Prominent coverage of high society and occasions Concepts from the book Ongoing Narrative /Iterative Reporting -damage is already done, there is no anything. Iterative reporting is bullshit, people treat news headlines as"cultural fact", the damage is already done, even it's a baseless accusation. Faking escapes with email editor (from various sources) For instance, each image is not the same load screen = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are focused blindly on pageviews, but in the longterm, consumer trust will be important. Meanwhile, irresponsible bloggers are making millions from sensationalizing untrue stories. Snark -- deadly weapon (humor in its own dark form. Another online illustration: Hot Chicks with Douchebags All that occurs -> All that's understood by media --> All that's newsworthy ->All that is printed as news -> All that spreads. This is the systematic limiting koleżanki z pracy of this information seen by the General Public My Action List / Lessons from the Book Blogs hold a lot of power The right contacts at the ideal sites in a certain industry hold tons of sway. Example: Apple statements Building a brand new site with high viral grip (but with the right user metrics in mind) can take off quickly. Websites like Watch Mojo, Ebaumsworld, Break.com, ride the tide of copying content from others, organized in a digestible manner that consumers can quickly spread. Millions of dollars are created this way while sources are never credited. There must be a way to do both. There's a demand for a reputable news source, or a business specific source that doesn't pander to"mass hysteria". Example: refinery29.com
0 Comments
Leave a Reply. |
Archives
August 2021
Categories |